Wild & Bloom Beauty
Lexi, founder and lash artist of Lash Lair, approached me to help with her business. I worked on establishing a new name for her business, branding, and label design, as well as setting up a brand guide to help her stay on track throughout her journey.
What I did
Renaming, Rebranding,
Label Design
Industry
Beauty
Year
2021
When it came to renaming the business, we landed on a name that spoke to both her personality and business while ensuring that it fits the industry perfectly. We learned that her dad's name was Wolfgang, and he has supported her ever since.
She also told me that she grew up riding horses and loved life's western, cowboy, countryside. That's how WILD AND BLOOM BEAUTY was born.
The brand aesthetic created for Wild and Bloom Beauty captures both sides - her love for outdoor hobbies and the beauty side of her business.
